The issue of product integrity has been subject to a large amount of attention by meat industry
bodies, researchers and technology/service providers. This project provides an independent
assessment of the product integrity issue as it applies to the Australian red meat industry, largely
through a commercial and operational lens.
It explores the industry experiences and work to date on product integrity in red meat supply chains and highlights strategic issues for consideration, including detail around which products, as well as which markets and market channels, would benefit most from investment in integrity systems.